Glossary of Terms: U – Z
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| U – Z | |
| Variable Data Printing | Is a form of on-demand printing in which elements (such as text, graphics, photographs, etc) can be changed from one printed piece to the next, without stopping or slowing down the press, using information from a database. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. |
| Varnish | A clear coating added to printed material as a protective layer for improved scuff resistance and usually higher gloss. |
| Vellum | A finish of paper that is somewhat bulky and is slightly rough. |
| Vignette | A photo or illustration, in which the tones fade gradually away until they blend with the background they are printed on. |
| Warm color | A color with a reddish tone rather than a blue tone. Browns, oranges, reds, and yellows are generally considered to be "warm" colors. |
| Washup | The procedure of cleaning a particular ink from the unit of a printing press. |
| Watermark | A translucent mark or image that is embossed during the papermaking process, or printed onto paper, which is visible when the paper is held up to the light. |
| Web press | A printing press that prints on rolls of paper passed through the press in one continuous piece, as opposed to individual sheets of paper. |
| Widow | A single word or two left at the end of a paragraph, or a part of a sentence ending a paragraph, which loops over to the next page and stands alone. Also, the last sentence of a paragraph, which contains only one or two short words. |
| Work and Turn | A printing production format that has the front and back of a printed piece on one side of the paper, that is then printed the same on the back side, producing two copies of the piece. |
| Wove | A smooth paper with a gentle patterned finish. |
| Writing paper | Another name for bond paper. |
| Xerographic paper | Papers made to reproduce well in copy machines. |
| Yellow | One of the four process colors, or CMYK, the Y is for yellow. |
| Zip file | Zipping a file compresses one or more files into a smaller archive. It takes up less hard drive space and less time to transfer across a network or the internet. |
| Type of paper | |
| 80# Gloss Text | Standard glossy paper stock, about as thick as a light magazine cover. The shiny finish provides an excellent opaque base for rich process color printing. Best used for: Brochures, Catalog Inserts, Flyers, Posters, etc. |
| 100# Gloss Text | Similar to the 80# gloss text, but 25% thicker and heavier. Best used for: Brochures, Information Sheets, Self-mailers, etc. |
| 80# Matte Text | This stock is finely coated with a non-gloss finish. It provides an excellent opaque base for easy to read, crisp typography. Best used for: Brochures, Catalog Inserts, and Flyers, etc. |
| 80# Gloss Cover | As a "cover" stock, it feels like a postcard or baseball card. This stock is coated with a glossy finish, making photographs and images look beautiful. Best used for: durable Brochures, Catalog Covers, Product Spec Sheets. |
| 100# Uncoated Cover | Best used for: business cards, rack cards and bookmarks. It can be matched with stationery and envelopes. |
| 120# Gloss Cover | Best used for: postcards, business cards and rack cards. The glossy, coated finish makes photographs and other images look beautiful. |
| 70# Uncoated Text | Best used for: stationery and envelopes, calendars and newsletters. These uncoated (non-glossy) white stocks are guaranteed safe for desktop laser printing. Feels thick and substantial in your hands. |
| 24# Uncoated and 28# Uncoated | Best used for: envelopes. The 28# is thicker and heavier than the 24#. |
| 10-point C1S | A bristol stock, gloss coated on the outside and uncoated on the inside. Used for Greeting Cards. |
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Autumn Press
945 Camelia Street
Berkeley, CA 94710
tel 510-654-4545
fax 510.654.5160
info@autumnpress.com
Autumn Express
2071 Mission Street
San Francisco
CA 94110
tel 415-824-2222
