Glossary of Terms: A-B
There’s a specialized terminology that comes with the prepress process - so here’s a comprehensive glossary of some common terms you may encounter in the printing process.
| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | Type of Paper |
| A | |
Accordion fold |
Folding paper by bending each fold in the opposite direction of the previous fold creating a pleated or accordion effect. |
Acid-free paper |
A paper containing no acidity or acid producing chemicals that degrades less over time than acidic papers. |
Airbrush |
A compressed air tool that sprays a fine mist of paint or ink (used in illustrator and/or photoshop) |
| Aqueous Coating | This clear coating is used to protect your printed pieces. It provides a high-gloss surface that deters dirt and fingerprints. it improves the durability of postcards as they go through the mail, and protects business cards as they ride around in people's pockets. It also looks beautiful on brochures, catalog covers, and stand-alone flyers. |
| Ascender | Any part of a lower case letter which rises above the main body of the letter such as in "d", "b" and "h". |
| B | |
| Backslant | Any type that tilts to the left or backward direction; opposite of italic type. |
| Base line | The imaginary horizontal line upon which stand capitals, lower case letters, punctuation points, etc. |
| Basis weight | Basis or basic weight refers to the weight, in pounds, of a ream (500 sheets) of paper cut to a given standard size for that particular paper grade. |
| Blanket | The rubberized surfaced material secured onto a cylinder onto which the ink is transferred from the plate and then to the paper. |
| Bleed | Any element that extends up to or past the edge of a printed page. |
| Blind emboss | A design or bas relief impression that is made without using inks or metal foils. |
| Body | In typography, the main shank or portion of a letter character other than the ascenders and descenders. |
| Bond | A grade of durable writing, printing and typing paper that is erasable and somewhat rigid. |
| Bulk | A term given to paper to describe its thickness relative to its weight. |
| Bullet | A boldface square or dot used before a sentence to emphasize its importance. |
| > C | |
| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | Type of Paper |
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Autumn Press
945 Camelia Street
Berkeley, CA 94710
tel 510-654-4545
fax 510.654.5160
info@autumnpress.com
Autumn Express
2071 Mission Street
San Francisco
CA 94110
tel 415-824-2222
